Miss Ft. Worth select’s The Pour House to host sponsorship lottery
Miss Fort Worth Destiny Velez to select Vaqueros jersey sponsor
The Pour House to host jersey sponsorship lottery Thursday
FORT WORTH _ The sponsor to adorn the front of the Fort Worth Vaqueros’ 2014 jersey is in Destiny’s hands _ literally.
Destiny Velez, the reigning Miss Fort Worth, will select the corporate partner that will serve as the new Fort Worth minor league soccer team’s jersey sponsor. The Vaqueros will hold the sponsorship lottery on Thursday at the Fort Worth nighttime staple, The Pour House. Business professionals and fans alike are encouraged to attend the festivities beginning at 6:30 p.m. The lottery drawing ceremony will kick off at 7:30 p.m.
A fishbowl will be filled with Ping-Pong balls bearing the participating sponsors’ names. Velez will randomly select one ball and the winning company will be featured prominently across the chest of the Vaqueros jerseys throughout 2014. “In order to be fair and transparent to all our participating sponsors we needed a neutral, un-biased party to conduct our lottery,” Tobias Xavier Lopez, Vaqueros director of business operations said.
The jersey will serve as the centerpiece of the Fort Worth Vaqueros and will include hundreds of community appearances by players and staff members. The jersey will be worn by the Vaqueros in matches across Texas, Oklahoma, and Missouri but will be a necessity for fans. The Vaqueros are giving authentic PUMA jerseys to all season ticket holders that serve as their ticket into Vaqueros matches. Jersey sponsorship is a widely accepted practice across the soccer world with teams such as Manchester United, Real Madrid, A.C. Milan or FC Dallas all bearing company brands upon their chests.
The Pour House is a Fort Worth institution in the blossoming West 7th social strip and matches right up with the trendy, young soccer market.The Vaqueros begin their 2014 season at 7:30 p.m., May 9, at historic LaGrave Field in Fort Worth against the defending conference champions, the Tulsa Athletics.
The Pour House
2725 W. 7th Street
Fort Worth, TX 76107
The Fort Worth Vaqueros minor league soccer team begins play in their inaugural season May 9 at LaGrave Field. The Vaqueros compete in the National Premier Soccer League.