Vaqueros announce 2015 Jersey Sponsorship Lottery Fort Worth companies/organizations enjoy chance to win jersey front
The Vaqueros are conducting a lottery that local businesses/organizations actually have a chance at winning.
As the Vaqueros did prior to their inaugural 2014 season, the Fort Worth minor league soccer team is once again putting its jersey sponsor into fate’s hands.
Any Fort Worth company that reserves a minimum $2,500 sponsorship will earn a spot in February’s VIP lottery drawing to be held at Lola’s Saloon.
The winning organization will have its logo displayed across the chest of the Vaqueros PUMA brand home and away jerseys. However, the benefit extends beyond the field. Once again, Vaqueros season seat holders will receive an authentic PUMA jersey that serves as their ticket into the stadium.
The 2014 jersey proudly displayed the Hispano Exito logo after the non-profit group won the first jersey lottery.
“At first we weren’t sure what benefits we would have if we won. Well, we did win and the blessings were more than we ever dreamed,” Hispano Exito founder Olga Naranjo said. “Our logo on the jersey brought us great city exposure. The publicity given to our organization at each home game on the announcements as well as on the field was a big plus. The social media savviness and expertise in marketing highlighted our organization just about everyday of the season. The biggest treat was walking into each game and seeing our logo on nearly everyone.”
The Vaqueros exceeded community expectations in 2014 with an average of over 2,000 fans per home game. The brand recognition spread throughout Fort Worth with more than 100 community appearances. The Vaqueros gained national exposure with their Luis Suarez fangs night promotion that was picked up by more than 20 national media outlets including ESPN.com, SI.com and Time.com
Vaqueros director of sales Chad Meints said the support from Fort Worth corporate partners was just what the organization expected when it decided to call Fort Worth home.
“With this being a club for the community, we wanted to continue the opportunity for one company or organization to be our jersey sponsor and not just a company that had the most money and may not share our vision,” Meints said.
The Vaqueros will continue their strong community activities along with media presence in both traditional and social media that has created more than a million impressions in 2014 so far.
“When we heard that a minor league soccer team was coming to Fort Worth I was ecstatic. Soccer is a sport that we embrace in our family and community,” Hispano Exito founder Olga Naranjo said. “I immediately pictured our family filling the stadium with kids that had never been to one. With all the excitement we took a leap of faith and made the investment with our new Fort Worth Soccer team”
THE 2015 JERSEY LOTTERY
How does it work?
A company invests at least a $2,500 sponsorship that is custom tailored to the business or organization’s needs regardless of whether they win or not.
However, in addition to those benefits, each $2,500 commitment earns the sponsor a ping pong ball in February’s lottery at Lola’s Saloon for the 2015 jersey front (a $75,000 value).
Opportunities for companies or organizations to qualify for the Jersey Lottery include: Marketing Promotions, signage at Vaqueros Home Games, Sponsorship of Community Events, both at Vaqueros home games (Fort Worth Charity Shield, Kicks for Kids, Tickets for Heroes) and in the community (Player Appearances, Clinics & Practices), Game Sponsorships (Fireworks, Free Soccer Ball Night, Fort Worth Night) and Corporate Hospitality options (Season Tickets & Field Side Suites to entertain clients, prospects & employees) plus other opportunities that will be customized for the sponsor.
For more details on partnerships, please email firstname.lastname@example.org or dial 817-200-7355 and press 2 for Sponsorship Information.