Museum Store Magic: Harnessing a Strategic Asset for Your Institution

Museum stores are more than just a place to purchase souvenirs, they’re a vital extension of your museum’s mission, offering unique opportunities to deepen visitor engagement and grow earned revenue. Join Melody Cabán, founder of Melody Cabán Consulting, for an insightful presentation on how to create impactful and engaging museum stores that not only resonate with visitors but also support your museum’s financial health.

Melody demonstrates how to align your store’s product offerings with your museum’s mission and explores strategies for boosting revenue without compromising your museum’s goals. Attendees will gain insights into optimizing operations for efficiency and profitability, and understand how to utilize data to drive decision-making and maximize store success.