July 20, 2024

Two decades ago, Keller city leaders aimed to bring a state-of-the-art recreation facility to their town without burdening taxpayers. Instead of increasing taxes, they envisioned a self-sustaining facility that would pay for itself. This vision led to the creation of The Keller Pointe, a 90,000-square-foot facility at 405 Ruth Snow Drive, which has since become a cornerstone of recreation and entertainment for the Fort Worth area.

Opened in May 2004, The Keller Pointe was hailed as Texas’ first fully self-supporting recreational center, funded entirely by memberships and program fees. “The Keller Pointe does not use any tax dollars from the citizens of Keller. It operates solely on the funds generated through memberships and programming,” explained Michael Beaver, the facility manager.

The Pointe offers a wide array of amenities beyond its popular aquatic facilities, including a spacious cardio and weight area, two full-sized basketball courts (also used for volleyball), and three pickleball courts. The facility also features rental spaces for events and hosts numerous community activities throughout the year, such as the Electric Egg Hunt, Underwater Egg Hunt Doggie Dunk, Autumn AquaFest, Breakfast with Santa, and the Fit City Challenge, where Keller competes with Southlake and Coppell in fitness challenges.

Beaver emphasized that The Keller Pointe is more than just a gym or a pool; it is a community hub where people can connect. Its family-friendly environment and award-winning programs attract visitors from across the area. Mayor Armin Mizani highlighted its role in enhancing the Town Center area and supporting Keller’s vision as Texas’ Most Family-Friendly City.

Since its opening, Keller’s population has grown from just under 35,000 to over 45,000, making it one of North Texas’ fastest-growing communities. The Keller Pointe has expanded alongside the city, with upgrades to the fitness floor, locker rooms, and the indoor pool. The facility now includes nearly 44,000 square feet of indoor space and continues to evolve to meet the community’s needs, ensuring it remains a key attraction without relying on taxpayer funding.